Loady! emerged as a breath of fresh air in the world of pop culture, a vehicle dedicated to discussing films, series, games and trends without the weight of the pendulum of shallow discussion that dominates most portals of the genre.

Estus was responsible for creating the entire communication strategy and visual identity for the website, bringing to life a project that combined diverse content and a unique aesthetic. From talented texts to carefully curated newsletters, videos for YouTube and Reels for Instagram, each piece carried the visual signature created by our team and the special touch of our creative flame.